A four-day online event with industry leaders sharing their case studies and thought leadership presentations on customer data and analytics. 

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We here at CX Network hand-picked a series of case studies and thought leadership presentations regarding data and analytics. You can learn from your peers who have already integrated data and analytics into their CX strategy and learn from their experiences in tackeling the challenges they've faced along the way. In addition to these presentations we have made a resource centre available for you on this page.

How do I take part?

Simply fill in the registration form and you will be sent details and instructions via email.

Who is presenting?

Our agenda is packed with industry leading speakers. We will be adding presentation details as we get nearer to the date. 

As part of the CX Network Live experience we would like to provide you with guides, case studies and interviews regarding this subject.

Data & analytics resource centre

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Welcome to CX Network Live: Data & Analytics

Data & analytics resource centre

Live agenda

3 - 6 October 2017

Register here

CX Network Live: Data & Analytics 

What to expect from CXN Live as an attendee?

4 days of thought leading sessions on customer insight, data & analytics. 

Access to world-class leaders from the comfort of your own desk.

The opportunity to shop around and meet cutting-edge technology providers.

A live Q&A with speakers following each digital presentation.

Visit now

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Day 1 - Tuesday, 3 October 2017

Session 1:  2:00 PM BST

Best Practices to Create a Data-Driven Organisation and Transform Your Customer Experience

  • Understand how data can transform the brand story and contribute to brand development
  • Drive customer analytics success by leveraging data-driven analysis and technology to make an organisation better, simpler and cheaper
  • Learn how to enable an insights-driven culture

And, ultimately, transform your customer experience through data-driven and personalised communications

Day 2 - Wednesday, 4 October 2017

Session 1:  1:00 PM BST

The Yin and Yang of Your Customer Data

There are a number of regulations - PSD2, Open Banking, AML 4th Directive, MiFID II, GDPR - that are with us or due to take effect soon that put significant constraints on IT and business budgets. They can also be delays to a business i.e. in certain situations you can be prevented from trading unless you can demonstrate compliance. So how can these be leveraged in order to help companies. This webinar will address the following: 

  • Today’s data management key drivers (regulations, trends, etc.)
  • Matching the incredibly high demands of KYC for creating advanced customer experiences
  • Industry Use case: Banking

Day 2 - Wednesday, 4 October 2017

Session 2:  3:00 PM BST

Too Much Data? Time to Untangle the Web

Customer feedback. Call center records. Social media postings. CRM data. Financial and operational information. One thing that many Voice of the Customer programs don’t need is more data. In fact, most organizations are in danger of becoming ever more tangled up in the data they already have, as they struggle to understand the meaning of it all in order to drive business change and success.

To drive real insight from your customer experience activities, you need to find a way to make sense of the data you have and use it effectively. In this webinar, Phil Durand, Director of Customer Experience, talked through some of the approaches that companies can use to turn raw data into usable business insight. He discusses:

  • How to bring together data from multiple sources in order to build a holistic view
  • Ways to eliminate the “noise” so you can develop a clear focus for your CX efforts
  • How to build your VoC program to deliver maximum insight


Day 3 - Thursday, 5 October 2017

Session 1:  3:00 PM BST

Building a Successful Data Science Capability

Is your data science strategy suffering from confusion, hype and failure to start? 

Many data science initiatives fail to launch because organisations do not understand the dependencies, people, process and technologies needed to make data science work for them. This is all the more challenging in large enterprises with legacy systems, technology constraints and a business culture that is not data driven. Find out the steps you need to take to successfully leverage data science in your enterprise. 

Enda Ridge, Head of Data Science and Algorithms & Author of Guerrilla Analytics, Sainsbury’s Supermarkets

Enda Ridge is the author of Guerrilla Analytics and Head of Data Science & Algorithms at Sainsbury’s, one of Britain's oldest and largest grocery retailers. In this session, Enda outlines the key principles to a successful data science strategy. Along the way, he shares practical advice and learnings from implementing his Guerrilla Analytics Principles in enterprises to make data science successful.

Day 3 - Thursday, 5 October 2017

Session 2:  5:00 PM BST

Transform Every DCX Moment with Real-time Insights at Scale

Managing the numerous moments in your customer’s journey with you is critical in transitioning them from prospect to brand advocate. Harness contextual, real-time data to ensure you are producing positive customer experiences. Gain perspective to:

  •  Boost customer relevancy to improve your retention rates
  • Create hyper-personalized engagement to meet customer needs
  • Ensure operational cohesion to provide a total customer experience
  • Move at the speed of your customers to meet and exceed their expectations.

Shubhra Sinha, Vice President, Portfolio Marketing, DataStax 

Shubhra Sinha is Vice President, Portfolio Marketing at DataStax and leads the go-to-market strategy for Customer Experience at the company. With her enterprise software background leading global programs across Digital Transformation, Enterprise Mobility Platforms, Emerging Solutions, Smart & Digital Communities, and Software-as-a-Service, she is passionate about driving business value for customers by effortlessly bridging the business and technology divide. 

Shubhra has over 30 years of business and marketing experience. Most recently before DataStax, Shubhra was VP, Strategic & Partner Marketing at Apigee, a Google company, and prior to that she was Managing Director Emerging Solutions at Cisco, and Sr. Director Product Marketing at HP Software. She has also held leadership roles at various leading Silicon Valley start-ups.

Manisha Datye, Director, Integration CoE, TCF Bank
 
Manisha Datye, VP of Enterprise Services and Integration at TCF Bank Manisha Datye is the senior leader for API, enterprise services, and integration at TCF. She is driving IT transformation by modernizing integrations, standing up the API technology stack, building an engineering practice at TCF, driving DevOps culture, and getting TCF ready for digital transformation. Previously, Manisha has led many strategic initiatives with global teams focused on implementing a consistent enterprise-wide technology lifecycle, development processes, driving environment stabilization, and optimization and modernization initiatives in integration space. She has a reputation for being a technology leader with a strategic mindset, collaborative style of leadership, results-oriented drive, and focus on team development.

Day 4 - Friday, 6 October 2017

Session 1:  2:00 PM BST

Philips: Building Digital Analytics as a Global Capability in Philips

How Philips has built digital analytics as a global capability, as part of a large digital transformation program. This includes dashboarding and creating insights, optimization of the website with A/B testing and in house optimization of digital campaigns during the campaign. Attendees will get a holistic overview of digital analytics and a management view on how to build a digital analytics practice in your organization.

Paul Poels, Global Lead of Digital Analytics, Philips
 
Paul Poels is the Global Lead of Digital Analytics at Philips. He has developed digital analytics as a capability in Philips, and has deployed this globally across all markets and Business Groups. Paul is continuously improving the maturity of digital analytics in the company, by developing new tools and ways of working, and training the marketing teams. Paul has been with Philips since 2009, working in various positions in strategy, marketing and digital marketing. Before Philips Paul has worked as a consultant for 9 years, at KPMG Consulting and at McKinsey. He graduated at Eindhoven University of Technology with a Master’s degree in Industrial Engineering.

Martin James, Regional Vice President, Northern Europe

Martin has been in the IT industry for over 20 years, most recently focussing on Single Customer View and Customer Experience. His expertise is in helping data driven organisations to work with their data in highly effective ways - from aggregation and cleansing through to enrichment and unlocking data to gain a better understanding of customer behaviour

Behrad Babaee, Solutions Architect, Avanade

Behrad is a hands-on Enterprise Architect, specialised in delivering innovative data driven solutions with high scalability, high volume, high throughput, and low latency constraints. Behrad has extensive experience in working with different relational, document, key-value, and graph data stores. He has delivered mission critical solutions to clients in multiple verticals and spaces including financial services, oil and gas, regulatory, multidimensional data, and many more.

Phil Durand, Director, Customer Experience Management Confirmit

Phil has worked in customer experience measurement for twenty years. In his role at Confirmit, he works closely with customers to help define and design global Voice of the Customer programmes that deliver business change. He firmly believes that insight is only important when a business focuses on what it means, why it matters – and crucially – what they’re going to do about it.

His real enthusiasm has always been for the creation of engaging programmes that motivate a business to improve.  This is about creating a competitive advantage while staying true to the customer voices heard. He has taken roles on both the agency and client-side, developing and managing large, multi-national programmes across a range of industries including travel & tourism, automotive, utilities, finance and telecoms.

Andrew Mann, VP Insight, Pricing & Digital CRM, Asda

Andrew is an Omni-channel Customer/Marketing Director with a consistent record of breakthrough commercial success within data driven marketing, brand development and loyalty/CRM strategies.

A data driven commercial leader who is passionate about innovating and transforming the customer experience & driving customer numbers and L4L growth. Identifies heart of the commercial challenge, making complexity clear, and develops customer led solutions to solve commercial challenges.

“Throughout my career I have been about building strong commercial relationships across an organisation, driving cultural change, enabling and building data driven capability and leading teams encouraging them to develop industry leading solutions for customers.  I am effective acting as a transformation catalyst connecting functional data driven specialists to solve commercial needs. I’m a values driven leader. I challenge to Think bigger, change attitudes and deliver profitable growth”

His broad experience includes Cadbury Schweppes plc, The Coca-Cola Company , Clubcard Director at Tesco plc, Insight & Loyalty Director at Sainsbury’s plc and recently VP Insight & CRM at Asda. 

He lives in Manchester/ London with his wife, 3 children and cat and dog.

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